Who We Are
Explore Yeovil is the town's events and information platform - one place to find out what's on, what's worth finding, and what's happening across Yeovil, built for residents and visitors alike.
Background
Explore Yeovil has developed from Love Yeovil, reimagined as the town's home for events, local businesses, and everything worth discovering. We have given it a name and a full rebrand. Our mission is to help people find new things and look forward to the possibilities of Yeovil. It's managed by Yeovil Art Space, part of the Yeovil Reimagine project, and exists to make the full richness of the town visible, easy to find, and worth coming back to.
The Explore Yeovil identity wasn't put together randomly, every part of it was designed with a reason, developed and designed by a graphic design graduate from Yeovil.
At the centre of the logo is a flower, built directly into the word-mark itself: the petals form the X in EXPLORE, and the stem forms the Y in YEOVIL - so the mark doesn't just sit next to the name, it is the name, hidden in plain sight.
The Y takes its shape from the River Yeo, the river Yeovil is named after. The town's name comes from the Celtic word gifl, meaning "forked river". The stem's forked shape echoes the river that is part if Yeovil’s identity.
The flower reflects Yeovil's setting - a town surrounded by countryside, with green spaces like Ninesprings woven into its identity. It's also a symbol of growth: Yeovil is still developing, and Explore Yeovil exists to share that story as it happens, not to look back on what's already been.
The whole concept ties back to one idea: exploring and discovering things for yourself. Not a checklist, not someone else telling you what to think about the town, just an invitation to keep finding things out, at your own pace.
The colour palette follows the same thinking - a neutral, grounded base of cream and dark green, paired with warmer accent colours that keep things feeling lively and inviting rather than flat or corporate. Neutral enough to feel trustworthy, colourful enough to feel fun.
The Thinking Behind Our Branding
